Format: Streaming Video
Time: 61:06
Handouts: Included

About This Presentation

In this day and age of increased scrutiny, leaders must carefully manage their professional image to prevent negative perceptions and outcomes.  In addition, constituents, including followers and customers, expect their leaders to be ethical, credible and trustworthy.  More than ever, the ethical behavior of leaders is under the microscope.  This session covers the key elements that constitute making a favorable first impression and dealing with misperceptions while stressing the importance of attitude, appearance, non-verbal, vocal and verbal communication.  The module also discusses practical aspects of ethics, moral intelligence and developing credibility and trust with others.

About the Instructor


Rich Drinon, M.A., is President of Drinon & Associates. He provides group training and individual coaching for leaders, mangers and other executives. He is also a professional keynote speaker. Over the past 27 years, he has conducted thousands of sessions for hundreds of organizations across North America.

Rich started his first training company, ExecutivEdge, in 1988. From that platform he launched The Crowd Pleasers, an agency which represented speakers and entertainers, and VideoEdge which produced training, instructional and promotional videos. In addition to owning businesses, Rich has worked in leadership positions for statewide, national and international for-profit and non-profit organizations. He has served as the Director of Education for the Kansas Hospital Association and as Director of Marketing for the International Association for Jazz Education.

Rich is a Journalism graduate of the University of New Mexico and has a master’s degree in Communication & Leadership studies from Gonzaga University. He is also a graduate of Grace & Glory Bible College and five Dale Carnegie Courses in Management, Sales, Human Relations & Public Speaking, Personnel Development and Customer Relations.

His magazine articles on sports, music and business have appeared in numerous publications, including Sports Illustrated, Kansas City Star Magazine, The New Rock Times, New Mexico Business Journal and Kansas Business News Magazine. He currently writes a leadership column for TK Magazine and his blog Rich Drinon Leadership Communication.